To trust or not to trust: The answer lies somewhere in the middle

Paola Giuliano, Luigi Guiso, Jeffrey V. Butler 08 October 2009

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On June 2009, Bernie Madoff was condemned to 150 years in prison for what federal agents have described as one of the biggest Ponzi scheme in history, which could leave investors with billions in losses. Swindlers like Mr Madoff are not new in history. Think about Mr Ponzi himself, or the Victorian example of Mr Merdle in Charles Dickens’ Little Dorrit. How could some of the world’s supposedly smartest investors of all times have been hoodwinked so easily? Our research could provide a possible answer.

Trust is considered a key ingredient in virtually all financial transactions. As stressed by Nobel-Prize-winning economist Kenneth Arrow (1972), “virtually every commercial transaction has within itself an element of trust… it can be plausibly argued that much of the economic backwardness in the world can be explained by the lack of mutual confidence”.

The intellectual tradition stressing the importance of trust goes back to at least Banfield (1958) and Putnam (1993). In their influential books The Moral Basis of a Backward Society and Making Democracy Work, both authors show how civic attitudes and trust could account for differences in the economic and government performance between northern and southern Italy. Along these lines, sociologists, political scientists and, recently, economists, have argued – and showed – that having a higher level of trust can increase trade, promote financial development, and even foster economic growth (Knack and Keefer 1996, Algan and Cahuc 2008, Guiso, Sapienza and Zingales 2004, Fukuyama 1995, and Tabellini 2009). Hence, the more trust the better for a country’s economy.

But even if it benefits society at large, does it always pay an individual to trust? Old and recent financial scandals may raise doubts that this is actually the case. Those who trusted Bernie Madoff lost a lot of money and ultimately created little surplus.

To answer this question, we look at the relationship between individual trust and individual income in a recent study (Butler, Giuliano, and Guiso 2009). We argue that the relationship between trust and income is not always increasing – instead, it is hump-shaped. Perhaps surprisingly, not only those who trust too little but also those who trust too much do poorly, economically speaking. The individuals who do the best are those with more moderate opinions about other people’s trustworthiness.

Why? Our hypothesis is that people tend to think that others are like them when forming their beliefs about the trustworthiness of others. This results in two sources of sub-optimal behaviour. On the one hand, individuals who are themselves untrustworthy, because they mistrust, tend to make decisions that are too conservative and therefore miss profitable opportunities. On the other hand, highly trustworthy individuals are too trusting and, because of this, get cheated abnormally often and incur large losses as a result. Somewhere in between these two extremes of trust, there is a “right amount” of trust that maximises individual economic success.

The data support these intuitions. Individual-level data from the European Social Survey, administered in 26 European nations, reveal that individual income and individual trust are linked through a “hump-shaped” relationship. The cost of departing from the right amount of trust is quite large – it is of the same order of magnitude as the loss in earnings associated with foregoing college. Individuals who trust a lot tend to be cheated three times more often when dealing with a bank, and about two times more when buying goods second hand, and when dealing with a plumber, builder, mechanic or repairman.

Yet one could dispute all this evidence and argue that it may not be the reflection of wrong beliefs, but rather of trust capturing moderate traits that, as long argued by Aristotle, are key for successful performance. But this is not the case, since individuals who depart from the right amount of trust earn less even in an appropriately designed experiment where trust beliefs are isolated from the rest of the environment and where the shortfall in earnings, in percentage terms, turns out to be similar to that observed in the survey data.

Does all this suggest that we should all be more careful in dealing with people in order to avoid being cheated, or we should trust more to avoid missing opportunities? Though both too much and too little trust is costly, the estimates show that, even for an individual, mistrust is more costly than excessive trust. Moreover, there is one important difference between the two extremes – while excessive mistrust and excessive trust are both individually costly, mistrust is also socially costly since it reduces investment and the creation of surplus. Compared to overly prudent parents, moms and dads who err upwards when instilling trust and teaching trustworthiness (the main mechanism through which these traits are acquired, as shown in our paper) not only improve the welfare of their offspring but raise that of society at large. For this, they should be subsidised.

References

Algan, Y. and P. Cahuc (2008), “Cultural Change and Economic Development”, CREST working paper.

Arrow, K. (1972), “Gifts and Exchanges”, Philosophy and Public Affairs, 1, 4, p. 343-362

Banfield, E. C. (1958),The Moral Basis of a Backward Society, New York: the Free Press

Butler, J., P. Giuliano, and L. Guiso (2009), “The Right Amount of Trust”, 15344, CEPR DP 7461

Fukuyama,F. (1995), Trust: The Social Virtues and the Creation of Prosperity, New York: Free Press

Guiso, L., P. Sapienza and L. Zingales (2004), “The Role of Social capital in Financial Development”, American Economic Review, 94: 526-556

Knack, S. and P. Keefer (1996), “Does Social capital Have an Economic Payoff? A Cross-country Investigation”, The Quarterly Journal of Economics, 112 (4)

Putnam, R. (1993), Making Democracy Work, Princeton University Press, Princeton, NJ

Tabellini, G. (forthcoming), “Culture and Institutions: Economic Development in the Regions of Europe”, Journal of the European Economic Association.

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Topics:  Frontiers of economic research

Tags:  trust, Culture

Assistant Professor at the Einaudi Institue for Economics and Finance

Assistant Professor of Economics at the UCLA-Anderson School of Management

Axa Professor of Household Finance, Einaudi Institute for Economics and Finance; CEPR Research Fellow