Basil Halperin, Ben Ho, Ian Muir, John List, 02 October 2019

Even economies built on market capitalism are built on relationships. And when trust within relationships fray, apologies can help to restore them. This column describes the first large-scale apology experiment done in the field. Using the Uber platform to better understand the costs of apologising, the study asked why and in what cases apologies helped restore relationships. It finds that apologies can indeed work but are sometimes costly.

Ben Ho, 13 May 2014

Apologies are often hard – that’s the point. An apology is due when trust is broken, and to restore trust the apology must be hard. This column discusses a model of apologies as costly signals with some recent experimental evidence.

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