Orley Ashenfelter, Daniel Hosken, Matthew Weinberg, 18 September 2013

The American football season is here. Bud, Miller, or Coors, the classic American lagers, are the beverage of choice to accompany the big game throughout the US. Despite the recent surge of microbrews and imports, the big three brands still capture more than 60% of the market. With the recent merger of Miller and Coors, only two large national brewers remain. No doubt many beer drinkers have wondered whether this merger has raised the price of their brand.

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