Achieving herd immunity: Can we persuade people to take a vaccine?

What kind of message is most effective when trying to persuade communities to support vaccination drives? Nicholas Duquette talks to Tim Phillips about the results of a survey experiment which reveal divergent responses between white non-Hispanic respondents and non-white or Hispanic respondents, depending on whether the message emphasises either the risks of the virus or the safety of vaccination, to the respondent personally or to others
You can read the Covid Economics paper which details Nic's work,  '“Heard” immunity: Messages emphasizing the safety of others increase intended uptake of a COVID-19 vaccine in some groups', here: