As the EU prepares the launch of its new official trade strategy, it does so in a world that has changed drastically since the release of its last agenda five years ago, and with it the objectives to which trade policy must respond. The challenges – climate change, technological change, demographic shifts, rising populism and increased protectionism – are complex and numerous. Yet, none is as pressing as the increased use of geoeconomic tools in the big power competition between the United States and China. A failure to adequately address these trends could cause significant problems further down the line.
A new eBook by Christian Bluth, ‘Europe’s Trade Strategy for the Age of Geoeconomic Globalisation’, forecasts the political and non-political megatrends that will shape the world for the next two decades and maps out a comprehensive strategy for EU trade policymaking to address and manage these shifting challenges of the future.