Daron Acemoğlu, Asuman Ozdaglar, James Siderius, 30 June 2021

Misinformation spreads rapidly on social media platforms. This column uses a model of online content-sharing to show that a social media platform that wishes to maximise content engagement will propagate extreme articles amongst its most extremist users. ‘Filter bubbles’ prevent the content from spreading beyond its extremist demographic, creating ‘echo chambers’ in which misinformation circulates. The threat of censorship and a corresponding loss in engagement could pressure platforms to fact-check themselves, while regulating their algorithms could mitigate the consequences of filter bubbles. 

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