Bruce Sacerdote of Dartmouth College talks to Romesh Vaitilingam about his work with Scott Carrell, identifying children in New England high schools who have the qualifications to go to college and encouraging them to apply with information or cash incentives. They discuss the returns to college education, and the role of guidance counselling. The interview was recorded at the Centre for Market and Public Organisation in Bristol (UK) in February 2009.
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