We know that financial incentives can affect behaviour by increasing the payoff to completing a task. With incomplete information about a job, financial incentives can also affect potential applicants’ behaviour by conveying a signal about the nature of the job. In the context of a recruitment campaign for a new position, this column presents the first empirical evidence of the signal conveyed by incentives and its strong effect on the selection of workers and the performance of the organisation.
Erika Deserranno, 11 February 2015
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