Internet-based communications technologies appear to be integral to the diffusion of social movements today. This column looks back at the Protestant Reformation – the first mass movement to use the new technology of the printing press to drive social change. It argues that diffusion of the Reformation was not driven by technology alone. Competition and openness in the media were also crucial, and delivered their biggest effects in cities where political freedom was most limited.
Jeremiah Dittmar, Skipper Seabold, 19 August 2015
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