Peter Holmes, Julia Magntorn Garrett, Jim Rollo, 15 October 2020

The global economy appears to be shifting from a rules-based to a power-based trading system. This column argues that a high degree of coherence in the values projected by its member states can help the EU harness its soft power to promote its policy objectives externally. Using a similarity index to explore the coherence of trade-related aid objectives between the institutions of the EU and four key member states, it finds what the authors call a ‘positive complementarity’, whereby EU institutions and the member states currently promote similar but not identical aims.

San Bilal, Bernard Hoekman, 31 July 2019

In today’s rapidly evolving and uncertain trade context, the EU has to reposition itself, adapting its trade and external policies to better pursue its economic interests, but also to achieve its political, geostrategic, developmental, environmental, and principles-based objectives. This column introduces a new eBook that brings together perspectives on such questions as whether the EU has been effective in its pursuit of non-trade policy objectives relating to standards, values, sustainability and development, and if so, whether this has been at the expense of more traditional trade policy objectives.

Andrew Rose, 18 September 2018

The export consequences of a country’s leadership style are one manifestation of ‘soft power’.  This column uses Gallup’s World Poll data and a gravity model of trade to examine the link between the attractiveness of the US to foreigners under the Trump administration and US exports. The results suggest a decline in foreign approval of US leadership between 2016 (Obama’s last year) and 2017 (Trump’s first year) may have lowered US exports by at least 0.2% or, over $3 billion.

Andrew Rose, 01 September 2015

A nation’s hard power is based on its ability to coerce, while its soft power depends on the attractiveness of its culture, political ideals, and policies. This column shows that a country’s soft power has measureable effects on its exports. Countries that are admired for their positive global influence export more, holding other things constant.

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