Brian Knight, Ana Tribin, 06 May 2016

The media plays a significant role in politics, but households can choose not to consume political propaganda delivered through the media. This column uses evidence from Venezuela to show that households that support opposition parties are more inclined to switch away from, or tune out of, government propaganda delivered via the television. Higher-income households, which tend to have access to alternative channels via cable, are also less likely to consume propaganda. These findings have significant implications for politically polarised societies.

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