The 1896 US presidential election has acquired new resonance in light of the recent up-surge in populism. This column combines voting results with economic, financial, and demographic data from the 1890s to offer a systematic empirical study of voting patterns in the election. The results confirm a role for identity politics, but also a role for economic factors. They also suggest, however, that a small or even moderate change in economic conditions would not have altered the outcome of the 1896 election, nor the subsequent course of American history.