Gábor Békés, Balázs Muraközy, 28 March 2018

Globalisation has provided firms with many ways to serve their foreign customers. This column suggests that the set of internationalisation modes can be described as a ladder, with the higher rungs associated with higher levels of productivity and innovation. This ladder has three main steps – indirect exports, direct exports and outsourcing, and service and manufacturing foreign direct investment – and may provide an important source of flexibility for managers to adapt to policy shocks.

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