Sumit Agarwal, J. Bradford Jensen, Ferdinando Monte, 18 July 2018

Although the internet has greatly reduced the travel frictions that consumers face, for many goods and services, consumers’ willingness to travel is still a key factor influencing firms’ decisions. This column explores consumer mobility and purchases using credit card transaction data. Predictably, consumers travel further for more durable and less frequently consumed goods. The results suggest that consumer mobility may be relevant at the individual level and in the formation of local equilibrium outcomes.

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