Luis Aguiar, Joel Waldfogel, 16 February 2019

Streaming platforms give a diverse range of music creators direct access to large audiences, but whether their songs reach these audiences can depend on the platforms’ decisions about what to promote. This column examines the impact of inclusion on Spotify playlists. The overall effect of appearing on the Spotify-curated Today's Top Hits playlist is about 19.4 million streams on average. Inclusion in top selling or new music playlists also has a significant impact on song success. The results suggest that growing concentration in the streaming market, as well as other markets dominated by one or a few players, may create a need for scrutiny of how platforms exercise their power.

Events

  • 17 - 18 August 2019 / Peking University, Beijing / Chinese University of Hong Kong – Tsinghua University Joint Research Center for Chinese Economy, the Institute for Emerging Market Studies at Hong Kong University of Science and Technology, the Guanghua School of Management at Peking University, the Stanford Center on Global Poverty and Development at Stanford University, the School of Economics and Management at Tsinghua University, BREAD, NBER and CEPR
  • 19 - 20 August 2019 / Vienna, Palais Coburg / WU Research Institute for Capital Markets (ISK)
  • 29 - 30 August 2019 / Galatina, Italy /
  • 4 - 5 September 2019 / Roma Eventi, Congress Center, Pontificia Università Gregoriana Piazza della Pilotta, 4, Rome, Italy / European Center of Sustainable Development , CIT University
  • 9 - 14 September 2019 / Guildford, Surrey, UK / The University of Surrey

CEPR Policy Research